- ANZSCO详细职业描述
- 对应学历与推荐学校
- 新西兰就业情况
- 短缺行业
- 顾问主观评论
在澳新职业大典中,营销专员归属于2251广告与营销专员职业小组中,与小组其他职位共享以下详细职业描述:
- 策划、开发和组织广告策略和活动,以支持销售目标;planning, developing and organising advertising policies and campaigns to support sales objectives
- 向高管和客户提供广告策略和活动建议,以达到市场目标,提高消费者的认知度,有效提升商品和服务的属性;advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- 在时间和预算限制内,协调涉及专业活动的广告活动的制作,如艺术品、文案、媒体脚本、电视和电影制作以及媒体投放;coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- 分析有关消费者模式和偏好的数据;analysing data regarding consumer patterns and preferences
- 解读和预测当前和未来的消费趋势;interpreting and predicting current and future consumer trends
- 研究新产品和服务的潜在需求和市场特征,收集和分析数据和其他统计信息;researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- 通过制定和执行营销目标、政策和计划,支持业务增长和发展;supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- 委托和进行市场调查,以发现新的和现有的产品和服务的市场机会;commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- 为所有营销要素提供建议,如产品组合、定价、广告和促销、销售和分销渠道。advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
在实际工作中,营销专员的工作内容包括:
- 推广和发展一个组织的品牌、商品和服务;promote and develop an organisation’s brand, goods and services
- 制定营销计划、政策和活动;create marketing plans, policies and campaigns
- 为产品定价、广告、销售和分销渠道(如零售商)提供建议;advise on product pricing, advertising and selling and distribution channels, such as retailers
- 制作广告和博客文章等营销内容;produce marketing content such as advertisements and blog posts
- 运营社交媒体渠道;run social media channels
- 组织活动;organise events
- 收集和分析销售数据等信息;collect and analyse information such as sales data
- 安排产品和服务的市场调研;arrange market research for products and services
- 与客户建立关系。build relationships with clients.
在新西兰,对于拥有互联网营销技能、经验丰富的营销专员来说,就业机会非常好。但对于那些想要进入这个行业的新人来说,机会就不那么大了。
营销专员拥有强大的互联网营销技能至关重要。雇主希望营销专家具备搜索引擎优化、电子商务、社交媒体管理以及如何使用数字营销和分析软件的知识。市场营销专员还需要很强的写作技巧,因为他们通常需要为博客、网站和社交媒体渠道创建内容。
营销专员的薪酬取决于技能和经验。营销助理的年薪通常在4万至6.5万纽币之间。营销协调员的收入通常在4万至7.5万纽币之间。营销主管的收入在6万至8.5万纽币之间。
不是新西兰移民局规定的短缺职业。
评论列表(1条)
任何职业都是与时俱进的,市场营销需要强大的社交媒体运营能力了。