Marketing Specialist – 营销专员

在澳新职业大典中，营销专员归属于2251广告与营销专员职业小组中，与小组其他职位共享以下详细职业描述：

• 策划、开发和组织广告策略和活动，以支持销售目标；planning, developing and organising advertising policies and campaigns to support sales objectives
• 向高管和客户提供广告策略和活动建议，以达到市场目标，提高消费者的认知度，有效提升商品和服务的属性；advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• 在时间和预算限制内，协调涉及专业活动的广告活动的制作，如艺术品、文案、媒体脚本、电视和电影制作以及媒体投放；coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• 分析有关消费者模式和偏好的数据；analysing data regarding consumer patterns and preferences
• 解读和预测当前和未来的消费趋势；interpreting and predicting current and future consumer trends
• 研究新产品和服务的潜在需求和市场特征，收集和分析数据和其他统计信息；researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• 通过制定和执行营销目标、政策和计划，支持业务增长和发展；supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• 委托和进行市场调查，以发现新的和现有的产品和服务的市场机会；commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• 为所有营销要素提供建议，如产品组合、定价、广告和促销、销售和分销渠道。advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

在实际工作中，营销专员的工作内容包括：

• 推广和发展一个组织的品牌、商品和服务；promote and develop an organisation’s brand, goods and services
• 制定营销计划、政策和活动；create marketing plans, policies and campaigns
• 为产品定价、广告、销售和分销渠道（如零售商）提供建议；advise on product pricing, advertising and selling and distribution channels, such as retailers
• 制作广告和博客文章等营销内容；produce marketing content such as advertisements and blog posts
• 运营社交媒体渠道；run social media channels
• 组织活动；organise events
• 收集和分析销售数据等信息；collect and analyse information such as sales data
• 安排产品和服务的市场调研；arrange market research for products and services
• 与客户建立关系。build relationships with clients.

要成为市场营销专员，你需要持有相关专业的本科或以上级别学历：市场营销专业、商务经济学、商科等相关领域。

在新西兰，对于拥有互联网营销技能、经验丰富的营销专员来说，就业机会非常好。但对于那些想要进入这个行业的新人来说，机会就不那么大了。

营销专员拥有强大的互联网营销技能至关重要。雇主希望营销专家具备搜索引擎优化、电子商务、社交媒体管理以及如何使用数字营销和分析软件的知识。市场营销专员还需要很强的写作技巧，因为他们通常需要为博客、网站和社交媒体渠道创建内容。

营销专员的薪酬取决于技能和经验。营销助理的年薪通常在4万至6.5万纽币之间。营销协调员的收入通常在4万至7.5万纽币之间。营销主管的收入在6万至8.5万纽币之间。

不是新西兰移民局规定的短缺职业。